The Ultimate Guide to Social Walls: Boost Engagement & Events

What is a Social Wall?

A social wall brings together posts via hashtags, mentions, tags, and handles—then displays them beautifully on LED walls, TVs, kiosks, or embeds them on your website. It bridges online activity with physical and digital spaces, turning audiences into active contributors.

How Do Social Walls Work?

Behind the scenes

• API integrations: Connect Instagram, TikTok, Facebook, YouTube, LinkedIn & more.
• Aggregation: Pull posts via hashtags, mentions, handles, or direct submissions.
• Moderation: Approve content with keyword filters, spam control, and manual review.
• Display: Show on any screen or embed on websites/apps with responsive layouts.
• Analytics: Track engagement, top posts, and hashtag performance.

Benefits of Implementing a Social Wall

1) Higher Audience Engagement

Seeing their own posts appear live motivates people to create more content—amplifying conversations and participation at events and on websites.

2) Brand Visibility & Social Proof

Hashtag campaigns multiply brand reach while authentic UGC builds trust and credibility.

3) Memorable, Immersive Experiences

From conferences to retail, a dynamic social wall turns passive viewing into interactive moments that people photograph, share, and remember.

4) Conversions & ROI

Pair your wall with CTAs and sponsor spots to drive signups, sales, and measurable results.

Key Features to Look For

• Multi-platform support: Instagram, TikTok, Facebook, YouTube, LinkedIn, X/Twitter.
• Robust moderation: Keyword filters, approvals, spam control for brand safety.
• Customization: Themes, fonts, colors, and layouts that match your brand.
• Analytics & reporting: Understand top posts, contributors, and engagement.
• Display & embedding: LED walls, screens, websites, apps, DOOH & digital signage.

Feature Spotlight

Highlight your best content live with Spotlight

Pin high-impact posts on the fly across devices and screen sizes without hurting visual quality.

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Popular Use Cases

Events & Conferences

Boost audience participation with hashtag prompts, live shout-outs, and moderated Q&A walls.

Explore event social walls →

Retail & Experiential

Display customer reviews, influencer posts, and UGC to educate, inspire, and convert in-store.

Using social walls in retail →

Corporate & Internal Comms

Showcase wins, culture, and internal updates on office screens to improve employee engagement.

Employee comms with digital signage →

Websites & Digital Campaigns

Embed a fresh, interactive feed on your site to keep content current and dwell time high.

Add a social wall to your website →

Set Up & Optimize Your Social Wall

Plan your content strategy

• Choose memorable, brand-aligned hashtags & prompts.
• Define content themes and participation incentives.
• Assign a moderator for quality and safety.

Promote & drive participation

• Place your hashtag on invites, slides, screens, and stage visuals.
• Encourage posts with contests, shout-outs, and rewards.
• Feature sponsors with pinned posts and branded frames.

Measure success

• Engagement: posts, contributors, reactions, impressions.
• Reach & share of voice for your campaign hashtag(s).
• Conversions: scans, signups, sales, sponsor clicks.

Choosing the Best Social Wall Solution

Weigh pricing, scalability, and support against your event size and ongoing usage. Trial a small deployment, then scale for multi-venue or long-term signage networks.

Further Reading & Case Studies

• Education social wall (guide)
• Top social wall tools
• Digital signage content ideas
• Customer case studies
• Live examples by vertical

Try Social Walls

Start with a single screen or embed, then scale across events and locations with analytics, moderation, and custom branding.